An excellent corporate image has a positive impact on consumer’s preferences on product and services. Studies on corporate image confirms that consumer’s attitude towards purchasing behavior are affected by corporate image. In contemplation and procurement of information, consumers tend to consider between attitude towards a product and corporate image. The balance and consistency between the two creates a preferable image, which if properly managed will be profitable for corporations.

In the attempt to establish a benchmark in determining the highest corporate image achievable, Frontier Group has conducted an annual omnibus survey known as the “Corporate Image Index”. The survey has been done since the year 2000, where every year, the event grows as the surveyed subjects expands.